Selling
innovative solutions to prospects and customers is an effective
approach to a meaningful, sustainable relationship with the
customer base. But with the current highly competitive selling
environment, suppliers are focusing on maintaining their customer
base at almost any cost. The point: if there is no problem
to solve there can be no selling of any solution. The challenge
is to introduce innovative solutions to guide the prospect
to discover for themselves that your product or service unlocks
value untapped by their current supplier and they should give
you a chance. Especially in markets where it is a non-durable
product or renewable agreement the incumbent has a significant
advantage in maintaining the business. As a result, if the
value proposition is based on little more that a lower quote,
chances are the prospect will use your quote as leverage with
the incumbent - you and the incumbent loss. And when engaging
with the prospect or customer you need to talk in the language
of business. Referencing how you offerings will impact the
Key Performance Indicators (KPI) such as: cash generation,
working capital, return on assets, margin / income, NPV of
projects, IRR hurdles, etc.
When
you are the incumbent,as Andy Grove would say, "being
a little paranoid won't hurt", our sales skills and techniques
training courses focus on the sustainability of relationship
/ consultative selling where you need to be perceived as a
planning partner to neutralize the competitive selling efforts
of your competitors. Why not give us a call and see how we
can develop a sales training workshop with sales strategies
that will help achieve your organic growth goal.
Delivery methods: