Learning Development and Coaching since 1987 Home | Contact Us | About Us | Resource Links | Site Map| Sales Tips Get more information - call us at 734 - 455 - 4151 "Tell me and I forget. Teach me and I remember. Involve me and I learn." --- Benjamin Franklin Personality Assessment Tools from Inscape Publishing (DiSC products) - Authorized Distributor

Anatomy of a Selling Culture

Develop a competitive-focused culture in the organization that will align all of the resources to combat low cost thrusts by Chinese products and services

Following are the basic elements of a selling culture based organization using dealers or direct sales in Central America, South America, Caribbean, Asia, India and other emerging market countries.

1. Outstanding products and services at a competitive price
2. Effective marketing strategy and tactics
3. Understanding of Competitor’s strengths and weaknesses
4. Differentiators that make you unique from competitors
5. A Cause
6. A Sales System: KPI, Compensation, Reviews
7. Support from: product design, manufacturing, financial, marketing, distribution, customer service, executives
8. Executive involvement: strategy sessions, quarterly and year-end reviews, bridging with customers
9. Customer Satisfaction Surveys
   

Get more details on how Everest can help create a selling culture