At the conclusion of this sales presentation skills workshop participants will be able to:

• Control and reduce anxiety to more effectively communicate a message to a team or group.
• Employ a basic sales presentation structure in preparing and delivering effective verbal presentations.
• Describe how they viewed videotaped presentations to identify strengths and pinpoint areas needing improvement.
• Use a pre-presentation checklist to ensure a professional and impressive presentation.
• Engage the audience by identifying their expectations of the presentation.
• Use platform skills to capture, segue and retain the attention of the audience.
• Structure a question and answer session.
• Use visual aids, including the Internet, for maximum impact.
• Control the presentation environment to eliminate distractions.
• Handle concerns and challenges in a positive manner using refocusing techniques.

Sales presentation skills are an expected skill of anyone claiming to be a sales person or sales executive. However, giving a sales presentation to a group of buyers, product engineers, marketing executives, etc. is worrying for many people. Presenting or speaking to an audience regularly tops the list in surveys of people's top fears - more than heights, flying or dying. Presentation format, media and purpose vary a lot - oral, multimedia, PowerPoint presentations, short impromptu presentations, long planned presentations - but every successful sales presentation uses the principles and skills explained in this program.