Aquent contracts with Everest to conduct seminars in Thought Leadership for all Customer Contact Associates

Bingham Farms, Mi. March 2007. Aquent, the world’s leading marketing and creative staffing agency. Contracted with Everest Training & Consulting to conduct thought leadership seminars for the 50+ Associates assigned to the General Motors Marketing Analysis unit in Detroit, Michigan.

"Our Associates daily are interfacing with GMIA and need to be able to quickly read and react to the audience" said Claudia Zayec, Account Director. "We needed to hone our skills in refocusing team member's perspective and to gently and firmly say "no" when a GMIA idea is not really in their best interest or in Aquent's best interest. We liked Ed Pritchard's building block approach and how Everest tailored the material, practice role plays, and case studies to our specific needs. The Associates that attended the seminars benefited by being able to practice stating their case confidently and knowing the negotiation techniques that would satisfy the interests and goals of GMIA and Aquent."

Everest Training & Consulting is committed to enabling organizations to innovate to profitability: to apply critical sales, service and leadership skills to create a competitive advantage and to maximize each person's contribution through individual, professional, and personal growth. For further information contact Ed Pritchard at 734-455-4151.