FOR IMMEDIATE RELEASE

Contact: Ed Pritchard

734-455-4151

Novacel Inc. Forges Strategic Partnership to Develop a Value Based Solutions Training Curriculum

Newton, Mass. September 2004 - Novacel Inc. North and Central America division of Chargeurs-Protective has agreed to develop with Everest Training & Consulting the Novacel Sales System (NSS) to promote organic growth by focusing all team members on bringing a solution of value to prospects and customers.

"We are committed to a solutions focused business model by locating service centers close to our customers and by ensuring we add value to their products and services thereby enabling them to be more profitable," stated Jim Kendall, President, Novacel Inc. "I have worked with Ed Pritchard at previous organizations and know the solution of value selling process will have an immediate positive effect on top line growth. We are in a highly competitive, almost commodity type market and we need to utilize all our resources to differentiate our services from the competition" said Kendall. This is an incremental, building block curriculum with team members, managers and leaders responsible for behavior modifications. The program uses a blended learning approach using classroom events, webinars, work team reinforcement and coaching.

Everest Training & Consulting is committed to enabling organizations to innovate to profitability: to apply critical coaching, solution of value selling and leadership skills to create a competitive advantage and to maximize each person's contribution through individual, professional, and personal growth. For further information contact Ed Pritchard at 734-455-4151.