FOR IMMEDIATE RELEASE

Contact: Ed Pritchard

734-455-4151

Everest Training & Consulting presents a sales negotiation training workshop for seven sales units at DENSO California Sales annual sales conference

Long Beach, Calif., December 16, 2005 - Annually DENSO California Sales Inc. brings all field sales associates together to review past year's performance and strategize for the coming year. "We saw an opportunity to leverage this annual gathering by training on sales negotiation skills applicable to all of our business units," stated Richard Shiozaki, Senior Vice President, DENSO California Sales. "Elizabeth Bayee our training manager did an outstanding job of locating Ed Pritchard and Everest Training & Consulting in a fairly short timeframe to make this an excellent training investment for our sales associates."

"Our sales units are very diverse and include: robotics, Movin Cool portable air conditioning and all the automotive aftermaket products and services," stated Elizabeth Bayee, training manager. "We conducted a needs analysis which identified training needs in: understanding the sales process and sales dynamics, sales negotiation and conflict management as the top skill needs of our sales associates. We selected Everest because of their background with the automotive industry and their ability to customize the role plays and case study examples in the sales negotiation training modules for each of our business units." "Ed Pritchard did his homework to such an extent that he was able to respond during the training to each business unit and help them apply the skills and techniques to their unique challenges. We in essence got seven sales negotiation training variations for the price of one!" stated Bayee. Fran Labun, V.P. Sales stated, "Ed provided us with an action packed, fully interactive training program on sales negotiation. He was able to effectively engage our diverse sales teams and provide them with many takeaways that can be used immediately in our daily negotiations. Ed focused our sales teams to: understand the Guiding Principles, apply techniques to manage the negotiation process, and to "think on our feet" to disarm argumentative situations. I have already seen our staff putting the training to use in their daily negotiations. It was time well spent for our sales team."

Everest Training & Consulting is committed to enabling organizations to innovate to profitability: to apply critical sales, negotiation and leadership skills training to create a competitive advantage and to maximize each person's contribution through individual, professional, and personal growth. For further information contact Ed Pritchard at 734-455-4151.