Char-Broil Engages Everest Training & Consulting for Advanced Sales Negotiation Skills Training

"To Buyers it is all about the price-value equation. They are relentless and will keep pushing until their goal is reached or they get significant resistance." Said Rick East VP Sales and Marketing. "My sales teams know the grill market, our research on new products and innovations is unsurpassed, and we have an outstanding customer service organization. We need to leverage these value-added features of Char-Broil to differentiate ourselves in the highly competitive grill and outdoor cooking market place." Dave Smith, Director of HR said, "I found Everest and Ed on the Internet and after several conversations with Ed and some of his auto industry based clients felt that the skills and behaviors espoused would compliment our sales environment. I liked the approach whereby he interviewed a cross-section of our sales organization and was able to customize the practice role-plays to reflect our day-to-day challenges with big box clients." "We have established a strategic approach and refreshed our tactics that will support Char-Broil's efforts to position the right number of sku's at the price points that make Char-Broil and our customers profitable" said Rick East.

Everest Training & Consulting is committed to enabling organizations to innovate to profitability: to apply critical sales, service and negotiation skills to create a competitive advantage and to maximize each person's contribution through individual, professional, and personal growth. For further information contact Ed Pritchard at 734-455-4151.